THE APP TO EXPAND AUDIENCE REACH THROUGH BROADCAST PARTNERSHIP WITH COURT SPORTS NETWORK
APP content kicks off with 2023 APP Sunmed Atlanta Metro Open coverage as part of worldwide launch on FAST platforms in October
CHICAGO (September 28, 2023) – The Association of Pickleball Players (APP) announced today the latest addition to its robust broadcast package: a partnership with Navio Networks enabling APP events and content to air on the newly created Court Sports Network.
The Free Ad-Supported Streaming Television (FAST) channel Court Sports Network (CSN) is the only FAST channel dedicated to serving 300 million global participants and fans of court sports— pickleball, padel, tennis, platform tennis, table tennis, badminton, squash and beach tennis. CSN is set to launch in October.
"The APP is proud to partner with Navio Networks to bring APP pickleball to an even wider audience,” said APP Chief Marketing Officer Tom Webb. “Court Sports Network is an exciting new home for our content— from our APP Tour events and Signature Events to showcasing the stories of pickleball players worldwide—and is a welcome addition to our extensive broadcast distribution network.”
Douglas Neiman, CEO of Navio Networks, expressed his enthusiasm for this partnership, saying, "We are incredibly excited to join forces with the APP to revolutionize how the top talents in pickleball are broadcast and celebrated globally. CSN's mission is to provide an immersive and engaging experience for enthusiasts of these sports, and our collaboration with the APP is a significant step towards achieving that goal. With the explosive growth of pickleball in the U.S. and the worldwide participation of court sports, CSN will offer unprecedented value to advertisers by connecting their brands with a highly engaged passionate audience. Together, we're not only bringing pickleball to FAST but also creating a new era of court sports entertainment."
CSN will deliver the largest collection of live tournaments, full seasons, specialty events, highlights, athlete profiles and weekly news from around the world of racket and paddle sports. CSN will be available on FAST platforms worldwide, including Fubo, Plex, LocalNow, Sports.tv and SportsTribal, with additional distribution deals forthcoming.
For additional information, visit theapp.global and follow the APP’s social media channels Instagram, X, Threads, TikTok, Facebook and LinkedIn.
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About the APP
The Association of Pickleball Players (APP) provides opportunities for pickleball players of all ages and skill levels—professionals, amateurs and recreational—to compete in world-class pickleball events for the opportunity to win prize money and be seen on internationally televised broadcasts. The APP was founded in 2019 and operates the first and only tour fully and officially sanctioned by USA Pickleball. In 2023, it held 19 events across the country and supported five international tournaments. The APP prides itself on developing the next generation of pickleball champions through its APP Next Gen Series, the APP Next Gen National Team and other youth initiatives. The 2024 schedule, recent news and additional information about the APP are available at theapp.global and on Instagram, X, Threads, TikTok, Facebook and LinkedIn.
APP Media Contact: Daniel Sagerman | e: dsagerman@theapp.global | p: (847) 800 8182
