Association of Pickleball Players (APP) announced today a significant extension of its partnership with Franklin Sports, a leading manufacturer in the sporting goods industry, as an official partner of the APP. The multi-year renewal agreement is spotlighted by the Franklin X-40 ball becoming the official and exclusive ball of the APP Tour and APP Next Gen Series in 2024 and beyond.
“We are very proud to build on our partnership with Franklin and solidify our close collaboration for years to come” commented APP Chief Marketing Officer Tom Webb. “Franklin has been a highly valued partner of the APP for more than two years, and we couldn’t be more excited to extend our partnership together. Their commitment to growing the sport of pickleball mirrors one of the core goals of the APP and our partnership is rooted in a shared belief that pickleball is a sport for all people of all ages and backgrounds.”
Pickleball players and aficionados can expect to see Franklin’s continued immersion into the APP Tour with in-venue branding and visibility. This includes signage, on-site activation spaces, social media promotion and inclusion in APP Tour broadcasts.
“We are excited to build on our partnership with the APP Tour and Next Gen platforms” shared Adam Franklin, President of Franklin Sports. “Over the years we have found a shared foundational commitment to creating greater visibility for pickleball and providing exceptional pickleball experiences for all levels of pickleball athletes. We are happy that experience will now see athletes of all levels utilizing the number one pickleball in the sport, the Franklin X-40, at all APP Tour and Next Gen Platform events.”
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