The Association of Pickleball Players (APP) and Ora, the official nutrition partner of the APP Tour, are launching their first-ever co-branded product: Longevity League plant-based protein powder. Now available nationwide via Ora’s website, Longevity League is a clean, certified organic protein that supports muscle recovery, joint health, and optimal absorption in one delicious formula, designed to meet the recovery needs of active adults.
“We’re beyond thrilled to launch our first-ever co-branded product with Ora, who have been terrific partners for the APP over the past few years,” said APP Chief Revenue Officer Ryan McSpadden. “Longevity League keeps pickleball players top-of-mind, and healthy recoveries mean more time on the courts to play the sport we love.”
"As a (very amateur) pickleball player myself, I understand the importance of recovery after an intense game,” said Ora CEO Will Smelko. “Longevity League is a new kind of protein - designed to fuel recovery, joint comfort, and real strength for the long haul. With clinically studied ProHydrolase® for better protein absorption and tart cherry to ease soreness and support joint health, it’s a smarter, cleaner protein for anyone who wants to stay strong and active - on and off the court. We’re proud to partner with the Association of Pickleball Players to meet this growing need and help more people recover better, feel better, and keep doing what they love."
Each serving of Longevity League packs 24 grams of organic plant protein. It comes in a deliciously smooth vanilla flavor that blends like a dream. The added organic tart cherry powder is rich in polyphenols, known as anthocyanins, which have been studied to support joint health, reduce exercise-induced soreness, and promote faster muscle recovery. This makes it the ideal functional add-in for competitive pickleball players. The product contains clinically studied ProHydrolase® for improved protein absorption to help maintain lean muscle mass and strength over time.
Longevity League is now available online at Ora’s website, retailing for $59.99 for a one-time purchase or $47.99 for a monthly subscription. Each tub contains 20 servings, or 40 scoops, of protein. In addition, Longevity League will be available for sampling and purchase at all upcoming APP Tour events throughout the country.
The complete schedule of 2025 APP Tour events is available via theapp.global. The pickleball community can stay in the know on the latest APP updates by following the APP’s Instagram, X, Threads, TikTok, Facebook and LinkedIn channels.
