After a successful summer event in Newport Beach in July, the Association of Pickleball Players (APP) announced that OWL Sport, the revolutionary performance pickleball brand that headlines the USA Pickleball’s Quiet Category, has secured the title sponsorship for The OWL APP Newport Beach Open on October 23-27. The world-class competition returns to the venerable Tennis and Pickleball Club at Newport Beach for the APP Tour’s tenth tournament of 2024.

“We are proud to partner once again with our friends at OWL Sport as we return to one of the best settings in all of pickleball,” said APP Chief Revenue Officer Ryan McSpadden. “OWL Sport has continued to demonstrate its commitment to the APP in bringing an elevated experience for all players on the world’s first and world’s best pickleball tour”.

The second edition of the 2024 OWL APP Newport Beach Open will also be a USA Pickleball-designated “Golden Ticket” event, in which gold medal winners earn the chance to pre-register to compete in the 2025 Biofreeze USA Pickleball National Championships.

Competition at The OWL APP Newport Beach Open is open to all skill levels 3.0 through 5.0, plus those playing at the pro level, across a wide range of age brackets. Tickets and tournament information are available on theapp.global.

“We’re excited to partner with the APP once again for the Newport Beach Open, one of the premier events in the pickleball world,” said Rick Schwenk, Chief Marketing Officer of OWL Sport. “This tournament is the perfect stage to highlight the OWL as the only paddle in the world that is both USAP tournament-approved and USAP Quiet Category certified for unmatched noise reduction. Trusted by thousands of players around the world at all levels from amateur to pro players, including multiple medal winners on the APP tour in 2024, our paddles are redefining high performance in the sport. We can’t wait to welcome everyone to the OWL APP Newport Beach Open.”

Named after nature’s silent apex predator, the OWL became the first pickleball paddle on the market with multiple patent-pending design features that deliver noise reduction in both hertz and decibel levels. Now, the innovative brand adds its first event title sponsorship alongside an impressive list of ambassadors that includes the likes of tennis legend John McEnroe, Super Bowl champion quarterback Drew Brees, three-time Grand Slam champion Tracy Austin and many more ambassadors across the globe.

Following rigorous testing, OWL became the first and still only paddle in the world officially certified by USA Pickleball (USAP) for both fully tournament play and the Quiet Category, a distinction held only by OWL. The OWL has already made its mark in 2024, with 14 medalists across divisions—from 3.0 to AARP Champions and Masters divisions—with the OWL paddles. Created by USAP in September 2023, the Quiet Category recognizes products that reduce sound output without compromising performance, and OWL paddles continue to set the standard for exceptional playability and noise reduction.

The OWL pickleball paddles are now available for purchase at www.owlpaddle.com, on Amazon and at select retail partners.

Additional event information, recent news and more are available at theapp.global and on Instagram, X, Threads, TikTok, Facebook and LinkedIn.

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